Indie Fragrance Model Highlight: Poesie

Every week in Indie Fragrance Model Highlight, we query totally different manufacturers to seek out out extra about their model and the folks behind it. This time we query Joelle Nealy from Poesie.

Table of Contents

About You

Inform us who you’re?

Ah, an existential query I’ve been asking myself for years. Professionally, I’m the perfumer/proprietor at Poesie, an indie fragrance model established in 2015. So far as all the things else goes, I’ve at all times vibed with what Bob Dylan mentioned: “I alter in the course of the course of a day. I wake and I’m one particular person, and after I fall asleep I do know for sure I’m any person else.”

How did you get into the fragrance business?

I’ve beloved fragrance since I used to be a little bit woman admiring the attractive and mysterious bottles on my mother’s self-importance, however I by no means dreamed it will turn into my profession. Then, a good friend gave me a DIY package with fragrance oils of various notes, and I used to be instantly obsessed. One may even say hyper-fixated (shoutout to my fellow ADHDers!). There have been hours studying, researching, and experimenting. I used to be working as the manager director of a nonprofit on the time, fully burned out, and desperately in want of a artistic outlet. Working at a small nonprofit doesn’t go away one with quite a lot of disposable revenue for what’s, it seems, a really costly pastime. In flip, Poesie began as a part-time strategy to fund my habit to purchasing new aroma chemical substances, and I spotted I wished to spend my time eager about fragrance, and never my “actual” job.

What was the primary fragrance you ever bought?

I’m fairly positive it was one thing pink with a fairy on the bottle, again after I was utilizing chalk as make-up as a result of I used to be six and didn’t have the true stuff to play with. My first actual fragrance was Acapella by Mary Kay, which I beloved and was a favourite of my very glamorous grandmother. We’re speaking skanky musk, aldehydes, spices and florals, simply what each sixth grade woman goals of. I nonetheless love that scent, and I’ve a classic bottle I put on on particular events.

What’s your favorite meal?

My mother’s pecan pie. I feel that qualifies if the slice is large enough.

The place is your favorite place?
I’ve a classic blue velvet couch that I purchased from the property of a girl who was clearly dedicated to protecting all the things she owned within the most quantity of fringe and tassels. Give me a wet day, a ebook, a cup of tea, and that couch, and I’m in heaven.

Do you’ve gotten an fascinating social gathering trick or any hidden skills?

I at all times discover 4 leaf clovers. I’ve discovered so many I’ve misplaced depend.

Who would play you in a movie of your life?

Undoubtedly a bit of clay. If the movie of my life just isn’t claymation, I’ll riot.

About Your Model

Describe your model in a single sentence.

Fragrance for women and gentlethems who love books, tea, and nerdy stuff.

The place does the title of your model come from?

I feel it is very fascinating how odor is the one sense that bypasses the thalamus, which is the sensory gatekeeper of the mind. On this course of, odor goes straight to the olfactory cortex, which is the way it attaches to reminiscences and feelings in such a singular manner. I really feel like poetry does the identical factor, in order that impressed the title )however in French for the aesthetic).

Who’re your perfumes for?

Anybody. It’s crucial to me that each one of our prospects can discover themselves in our model, no matter their gender identification, race, faith, the physique they stay in, age, and so forth.

Inform us about your newest fragrance.

The newest Poesie assortment known as “We Coronary heart Cardamom” and is impressed by the love of cardamom throughout the Poesie staff and our followers. I wished to discover totally different facets of cardamom: its citrusy freshness, its cozy heat, its woodiness. It’s such a magical ingredient.

If somebody wished to strive your fragrances, which one would you advocate they struggle first and why?

I don’t suppose you’ll be able to go unsuitable with Madar, which is our greatest vendor and for good motive. It’s impressed by Persian rice pudding, with notes of creamy rice pudding, orange flower water, saffron, cinnamon, cardamom, dried rose petals, and sugared pistachios. It’s sort of like a hug in a bottle.

What challenges do you wish to overcome on your model?

The most important problem Poesie faces proper now’s capability. How do you create a top quality, handmade product at an accessible worth level from an organization with nice customer support, a fast turnaround time, and maintain all of that up as you develop? (When you’re studying this and have the reply, please message me.)

What is exclusive about your model?

I created Poesie as a strategy to appease my very own longing for perfume adventures, and in a market stuffed with so many selections – even throughout the indie perfume world – Poesie continues to be distinctive in its soul and its literary roots. We’ve additionally prioritized an amazing buyer expertise from the very starting and maintain that in focus at the same time as we proceed to develop.

Discover out more about Poesie here.